Shenzhen hat offensichtlich nicht soviel Glück wie Graz und eine magistratsinterne Grafikabteilung, die ein kostengünstiges Logo (Anm.: Zitat des Direktors des Stadtrechnungshofes) für die Stadt entwicklen kann.
Im Gegensatz zum „Grazer Weg“ einer Logoerstellung, der die Kosten in den Mittelpunkt der Bestrebungen stellt, legt die Stadt Shenzen vielmehr Wert auf:
Die Einbeziehung des Geistes Offenheit, der Innovation und der Gleichberechtigung. Das Logo soll reich an künstlerischem Ausdruck, elegant, schön, einfach aber lebendig sein.
Weitere Informationen hier:
Shenzhen, also known as “city of the Roc”, is located at the eastern bank of the Pearl
River and neighbors Hong Kong. As the country’s first special economic zone, it is the
“window” and “experimental field” of the reform and opening-up policy, as well as one of
the main gateways to the world for China. Shenzhen is also an international metropolis
with legends, innovation and fashion, and one of the UNESCO creative cities. In August,
2011, the 26th Universiade Shenzhen 2011 will be held here.
Global Solicitation for Shenzhen City Logo Design is officially launched by the People’s
Government of Shenzhen Municipality, aimed to demonstrate its city characteristics,
promote its city spirits, refine its city symbol and build a city image, as well as to arouse
the public to share a sense of belonging and identity. Relevant rules of the Solicitation
are announced as follows:
1. Solicitation Content
Shenzhen City Logo (including the standard image, fonts, colors and combination)
2. Applicant
Except the staff of the Solicitation Office and members of its evaluation panel, the
Solicitation is open to any individual or institutions with professional design skills
worldwide, regardless of nationalities and registered places.
3. Solicitation Period
The Solicitation runs from March 24, 2011 to April 30, 2011 (hereinafter referred to as
Deadline). The works submitted after the Deadline shall be nullified (The time of
receiving of the bidding work delivered by mail shall be the time of the postmark upon
which the bidding work is received.).
4. Requirements
4.1 The bidding work shall highly embody Shenzhen’s cultural spirits of openness,
innovation, and inclusiveness. It shall be rich in artistic expression and appeal,
elegant, beautiful, simple and vivid. It shall also be catering to the world so that
people from different countries and regions and of various cultural backgrounds
can understand and accept it.
4.2 The bidding work shall be innovative, meaningful with a distinctive theme. It shall
have a strong visual effect and be easy to recognize, remember and promote in
different media.
4.3 The bidding work shall include the design, name and explanation of the city logo,
which can be expressed by one single draft, or by a series of drafts in different
colors.
4.4 The Applicant can submit more than one design proposal. The bidding work shall
be originated by the Applicant, who has never published it in any form before and
has its complete and exclusive intellectual properties.
4.5 There is no limitation to the design style and pattern, but it shall be in compliance
with the laws, regulations and social customs of the People’s Republic of China.
5. Applying Documents
The following documents shall be submitted at the same time by the Applicant:
Application Form of Global Solicitation for Shenzhen City Logo Design
Commitment Letter of Global Solicitation for Shenzhen City Logo Design
Shenzhen City Logo Design Proposal (including CD(s))
Design Explanation of Shenzhen City Logo
Missing any part of the aforementioned documents or contradiction of any document
with the Solicitation Rules will disqualify the Applicant for the Solicitation. Relevant
documents can be downloaded by visiting the official website of the People’s
Government of Shenzhen Municipality (http://www.sz.gov.cn/) or the official website of
the Solicitation (szlogo.sznews.com).
5.1 Application Form of Global Solicitation for Shenzhen City Logo Design
It is required to fill out the Application Form. The bidding work shall be nullified if there is
any provided information found untrue during the Solicitation. The proposal shall not
contain any information relevant to the Applicant(s). If there is any violation of this rule,
the Applicant(s) shall be disqualified.
5.2 Commitment Letter of Global Solicitation for Shenzhen City Logo Design
The Applicant shall sign the Commitment Letter. If there is more than one designer, the
Commitment Letter shall be signed by all designers. If the Applicant is an organization,
the Commitment Letter shall be sealed with a stamp of the organization and signed by
its authorized representative.
5.3 Shenzhen City Logo Design Proposal (including CD(s))
The Design Proposal (including the core design proposal and the extensible application
proposal) shall be printed or drawn on A4-sized opaque white papers. The size of the
logo shall be 120mm°—120mm. Every proposal shall include the color drawing(s) and
the black-and-white (arrow diagram) drawing(s). It shall not be limited to graphic draft.
3-dimemsional model can be submitted. The Applicant shall submit the electronic files
of the bidding work saved in CD(s) with the hardcopy documents at the same time. The
electronic files shall be exported and be in TIF or JPG formats, whose resolution shall
not be less than 300 dpi.
Each bidding work’s design proposal shall be submitted on its own, for the convenience
of assigning its reference number.
5.4 Design Explanation of Shenzhen City Logo
The Design Explanation shall be printed on A4 papers, concisely illustrating the idea
and the meaning of the work. Chinese and/or English shall be used. Each bidding
work’s design explanation shall be submitted on its own, for the convenience of
evaluation.
6. Submission
The submission shall be ONLY through either express mail or delivery in person for the
Solicitation. The Applicant shall seal the submitted documents on his/her own and mark
“Global Solicitation for Shenzhen City Logo Design” on the envelope.
Addressee: Guang Yang
Tel：+86-755-83274510 ，+86-13760300236
Post Code: 518049
Address: Floor 2, Shenzhen Academy of Sculpture (Shenzhen Public Arts Center),
No.8 Zhongkang Road, Shangmeilin, Futian District, Shenzhen, China
It is the ONLY submission address for the Solicitation. Any other address shall be
invalid. The Organizer shall not be held liable for any loss or damages arising due to mail in
delay or loss, mail damaged, mistake delivery, mail stolen, insufficient postage and any
other reason not attributable to the Organizer.
7. Evaluation Procedures
7.1 Qualification Review
The Organizer shall unseal all the bidding works together at the same time to comply
with the principle of justness on May 1st-2nd, 2011. All the bidding works will be sorted,
assigned with reference numbers, and reviewed their qualification.
7.2 Preliminary Evaluation
The preliminary evaluation panel will evaluate the qualified bidding works and select
120 works to enter into the semifinal evaluation on May 3rd-4th, 2011.
7.3 Semifinal Evaluation
The international evaluation panel will review the 120 shortlisted works and select 10
from them on May 5th-6th, 2011.
7.4 Public Consultation
The 10 shortlisted works will be disclosed to the public and on-line voting will be carried out
on May 13rd-16th, 2011. Those 10 works will also be exhibited in the 7th China (Shenzhen)
International Cultural Industries Fair, where public on-site voting will be carried out
simultaneously.
7.5 Experts’ Consultation
The advisory committee of experts will review the 10 shortlisted works, provide their
professional insights and recommend 3 candidate works on May 21st, 2011..
7.6 Final Result
The leaders’ group of Shenzhen City Logo will determine the final winner according to
the suggestions collected from the experts’ review, public consultation and experts’
consultation, and make a global announcement.
8. Awards
An album of the 120 works which pass the preliminary evaluation shall be compiled and
presented to their designers. The 10 shortlisted works shall be awarded with RMB
20,000 Yuan (after tax), and the winning work selected as Shenzhen’s city logo shall be
awarded with RMB 200,000 Yuan (after tax). The designers of all the shortlisted works
shall be awarded with Honor Certificates by the Organizer.
9. Confidentiality
9.1 The Applicant shall comply with the confidentiality duty of the bidding work, as well
as of its relevant information for the Solicitation, and shall not disclose them to any third
party, whether it is shortlisted or not.
9.2 The Applicant shall not mislead the public in any manner to make public promotion
about their solicitation status nor think that they have any connection with the Organizer
that does not exist anytime, anywhere.
10. Submission Treatment
The Organizer will not return any submitted proposals. The Applicant shall reserve the
manuscript itself.
11. Intellectual Properties
The copyrights of the bidding work are protected by the laws of the P.R.C. The
belonging of the intellectual properties of the bidding work shall be subject to the
relevant clauses in the Commitment Letter of Global Solicitation of Shenzhen City Logo
Design. In terms of the bidding work that is selected as Shenzhen’s city logo, any and
all their intellectual property rights (including but not limited to copyright, any and all
rights in all the plane, solid or electronic carriers) shall remain the property of the
Organizer. The Organizer reserves all the rights to use, develop, amend, authorize,
license or protect the said work.
12. Declaration
12.1 The Organizer has the final decision on Shenzhen city logo.
12.2 The Organizer reserves the rights for the interpretation of all the documents of this
solicitation. The Organizer reverses the rights to make supplementary rules for the
uncovered matters of the Rules.
12.3 The Solicitation shall be governed by the Laws of the P.R.C.
Consulting Hotline: +86-755-83274510 83178230
(Monday – Friday: 9: 00 -12:00, 14:00 - 18:00)
Email: [email protected]
Weitere Informationen zu Shenzen:
http://de.wikipedia.org/wiki/Shenzen
http://unesdoc.unesco.org/images/0018/001841/184175E.pdf
http://unesdoc.unesco.org/images/0018/001841/184151E.pdf
http://www.shenzhendesign.org/node_51980.htm
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